The Joy of Candles
Executive Summary about Candle Company by Kathleen Savoie
candles company
Candles have been an important staple in civilization for centuries. There are few things better than entering a room where a sweetly scented candle is burning.
According to the Home Fragrance and Candle Report 2005, the candle company market for candles reached $8.4 billion in 2004, a growth of 14.1% over the previous year. Also in 2004, over 80% of American adults purchased some form of candle or home fragrance product. The candle industry has grown tremendously since the 19th century when they started being marketed, and demand for candle products by consumers has grown even faster. To cater to consumers, candle companies offer such a large variety of candles and scents, that it can sometimes be quite a daunting task to choose which candles to purchase.
Not only are candles extremely popular for home fragrance, there is a growing community of chandlers who make candles into art forms. In addition to the beautiful carved candles, consumers can find a plethora of personalized candles and accessories. Lanterns, also known as hurricanes, are hollow pillar or bowl shaped “containers” made of candle wax. Home candle making is a growing pastime, with new chandlers every day. Looking back through history, candles were a building block to modern society. When a candle is lit, it truly feels like home.
Why A Home Candle Business
Executive Summary about Candle Company by Lisawillard
Starting a home business is an important decision. I wasn’t looking for a candle company. I really wasn’t into home shows or retailing. I was a MLM Coach and trainer and my passion is network marketing.
How did a candle business fit into that?
• Huge Market - Candles are burned in 80% of homes, and rank in the top five gift choices year around.
• Unique, Consumable product - As a Vegetable, Alternative Wax Candle, we have a unique product that is highly consumable.
• Timing and Trends - There’s so much focus on focus on healthy home, air and the environment. What about a green candle, environmentally friendly candle.
- Time Leverage - Network Marketing means time leverage.
You might be wondering, wouldn’t a home candle business limit my target market to women?
The Candle industry is a $3 billion + industry. Compare the competition of about 6 candle companies vs. thousands of nutritional and juice companies. A home candle business allows you to earn money three different ways. Retailing, fundraising and team building are your choices. Build your business the way you want to. A home candle business us new, fresh, and exciting. A home candle business might be just what you are looking for.
Check out other guide on Yankee Candles
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